12/30/2023 0 Comments Google trends date launched![]() ![]() Thus, remember that this analysis is strongest for web products, and to think of this as directional. Similarly, the other big issue is that mobile apps don’t often benefit from search engine traffic the same way that websites do, since none of the content in the apps are being indexed. ![]() Searches will rise even when unsustainable methods are used, just because more consumers are being exposed to the brand. Of course, there’s a ton of caveats to using such a simple tool. Triangulate with AppAnnie, Facebook stats, Twittercounter, Twitter search, and Quantcast Here’s an obvious example of a time-saving product, Linkedin, which shows huge gains during the week but then it gets depressed during the weekends- amazingly the weekdays are 100% higher than the weekends, according to this chart! ![]() They spike Saturday/Sunday and flatten out during the weekday. ![]() Time-wasting, where you use them at home in the evenings, and heavily on the weekends.Time-saving, where you use them at work Monday-Friday and they help you do your job.One the common patterns you’ll see is that there are two kinds of websites: You can ask to see the graphs on a 30-day rolling basis, as well as breaking it down by country. One of the best parts about Google Trends is how granular it gets. If it’s not, no matter how much is being written about them in the press, I’ll be skeptical. Generally if I continue to see the graph going up and to the right, I will think that a company is pretty healthy. This consumer demand curve is really the leading indicator of traffic. Ideally you want to see a long, smooth set of traffic that’s been built over months and years, not a huge spike driven by unsustainable means. Of course, doing something simple like graphic navigational queries isn’t strong enough to remove the entire effect of the above- instead, it just mutes it a little bit, and that’s the important thing in the long run. Similar to content farming, these are often “one click wonder” visits where people click in to view some content, but don’t actually engage or care about the underlying product. Drive-by traffic, which often looks like photo/video hosting, or IFRAME’d content, which people click into from Twitter, Facebook, or some other social channel.Although a lot of users may end up arriving at these pages as a result of searching and clicking on something, they don’t know (or care) that they are on these pages- these aren’t really long-term users or customers. Content farming, where a lot of low-quality content pages are created.Or, commonly in mobile, where a bunch of ads are purchased in an attempt to shoot an app up in the charts. Unsustainable paid ads, where spending outpaces lifetime value of the users acquired.The reason why a graph of navigational queries is so powerful is that it partially removes three major sources of traffic which are often inauthentic, unsustainable, or susceptible to artificial inflation: These navigational searches represent the “pull” of the market, and if the graph of this pull is flat or declining, then you might have a problem on your hands.Ĭonsumer demand is the leading indicator, uniques are the lagging indicator People search for a brand like “yelp” “facebook” “zynga” when they want to directly navigate to that domain, and as you might imagine, it’s a strong indicator of customer loyalty. The reason why this works is that Navigational Queries are one of the three major kinds of queries that consumers plug into search engines. Navigational queries are the best representation of consumer “pull” from the market It’s a great tool from Google that gives you a chart of how many search queries are being generated, which is a fantastic way to see if the consumer pull demand is increasing or decreasing. This article is about one of the ways to answer the question, “Is X product really working?” The easiest, fastest, free way to assess the traction of a competitor or buzzy startup is to use Google Trends. However, when you’re in the business of making product and investment decisions, it’s important to understand what’s actually working and what’s not- having buzz isn’t enough. Writers for blogs and newspapers love novel ideas that sound amazing on paper, especially when the new products are being introduced by credible entrepreneurs. Traction is everything, and it’s easy to confuse press buzz with actually having product/market fit. PR buzz is useless for assessing product traction ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |